The Dior brand, following the development path outlined by the LVMH group, is investing more in the world of sports. After announcing gymnast Mélanie de Jesus will be the new brand ambassador right before the 2024 Summer Olympics, Dior launched a fashion collection in collaboration with Paris Saint football club. -Germain (PSG) for the 2023/24 season.
Dior’s creative director of men’s fashion, Kim Jones, created an extremely elegant uniform for the team’s members, suitable for formal events off the field, in neutral colors. counted as black, blue, gray and white.
Dior’s tailoring spirit is expressed through sharp lines, such as shirts embroidered with the words “Paris Saint-Germain”, double-breasted suits enhanced with straps, or shirts Harrington wind.
Accompanying the outfit are accessories that enhance the formal look. Examples include CD lapel pins, cashmere pocket squares, silk ties, belts and Dior Explorer loafers emblazoned with the iconic CD.
This outstanding collection also includes a variety of bag models, such as shoulder backpacks and toiletry bags. Both are elegantly decorated with CD Diamond motifs that have been unearthed from the archives by Kim Jones, providing a complete collection.
The 2023/24 season marks the third year the Dior Men and Paris Saint-Germain (PSG) duo signed, extending the successful collaboration from the previous two seasons.
The French football club has been pushing harder than ever into fashion retail recently. For example, just last month, sports product retailer Lids opened a 450m² PSG-branded store on Oxford Street fashion street in London, England. Previously, in June 2023, there was another store in Miami, Florida, USA.
If the collaboration with Lids brings popular sports fashion products, the handshake between PSG and Dior Men brings a dashing look, proves the class of the players, and shows how to play sports. is penetrating the world of luxury products quickly.