Player Kylian Mbappe has registered 7 copyright trademarks with the European Union Intellectual Property Office (EUIPO). He surpassed Ronaldo and Messi, becoming the player with the most protected trademarks in the European Union.
It is known that Mbappe owns 7 protected trademarks, including full name, abbreviation, first name, last name (Kylian, Mbappe, KM), the familiar standing with arms crossed celebration and 2 famous sayings: Don’t talk to me about age, Football has changed.
Mbappe has long been deeply aware of personal image copyright. By valuing intellectual property rights, Mbappe receives many benefits for his business strategy. He owns many exclusive products such as cosmetics, toothpaste, jewelry, perfume, diving suits, handbags, umbrellas as well as many other travel items.
It is predicted that with the registration of 7 protected trademarks in the European Union, Mbappe is about to launch a series of products under his brand to this market.
Meanwhile, with Messi, although in the European Union he only owns 4 protected trademarks, this player is the owner of 136 trademarks registered or filed in many countries.
New analysis shows that of Messi’s 136 registered trademarks, the majority (80) are single-class trademarks in his home country of Argentina, with 22 in China, 7 in Brazil, the EU and Malaysia, 6 brand in the UK, 3 brands in Spain and other single brands in Canada, Chile, and the United States.
The most common goods and services represented in Messi’s trademark portfolio are class 25 (clothing and footwear), class 28 (games, toys and sports equipment) and class 9 (software). computer). Thus, there are a large number of goods and services in 18 groups submitted in many applications. Finally, of the registered trademarks, 96 were wordmarks (usually LIONEL MESSI or MESSI), while the others were his personal images and photos.