In the process of preparing to move to Real Madrid, Mbappe has just completed procedures to protect his personal brand assets.
According to AS, Kylian Mbappe is expected to soon be officially recognized as a Real Madrid player. Both sides are said to have reached a personal agreement and are just waiting to sign a contract.
But before signing a contract with Real Madrid, Mbappe is said to have completed an unexpected “signature” related to protecting his own image.
Specifically, the Spanish newspaper said that Mbappe has registered a number of personal trademark items with the European Intellectual Property Office (EUIPO), including:
Full name, first name and initials: Kylian, Mbappe, KM
Typical celebration with crossed arms
His own famous quotes “Don’t talk to me about age” and “football has changed”
Mbappe has long been deeply aware of personal image copyright. Copyright registration will help the French striker be able to use the above items in commercial activities in many areas of the market including 27 countries in the European Union.
The most prominent of these is probably Mbappe’s armpit celebration. In fact, in the past, many football stars registered copyrights for personal celebrations such as Gareth Bale (heart), Rashford (pointing to head) or Paul Pogba (dab)…
Also according to EUIPO, with the new series of approved registrations, Mbappe owns a total of 7 protected trademarks. Thereby, the French superstar surpassed both Cristiano Ronaldo (6) and Lionel Messi (4) to become the player who owns the most brands protected by EUIPO in the world.