Neymar gave fans a glimpse of his shirtless physique away from the football field on Thursday as he posed for Superdry’s newest campaign.
The Paris Saint-Germain star, 28, showcased his tattooed six-pack in jaw-dropping snaps to promote the brand’s new sustainable underwear range.
This collaboration comes after Neymar had ended his £78.6million partnership with his sponsor Nike in August, after 15 years of being represented by the brand.
Wow! Neymar, 28, gave fans a glimpse of his shirtless physique away from the football field on Thursday as he posed for Superdry’s newest campaign
The partnership with Superdry marks a milestone for the brand in their mission to promote the message of sustainable fashion, with their pledge to use 100% organic cotton by 2030.
The Brazilian sporting star said: ‘Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort.
‘It’s not different with underwear and sleepwear. But when you add sustainability to both first conditions, Superdry is, unquestionably, the best one I’ve found. I’m very happy with the development and potential of this partnership.’
Hunky! The Paris Saint-Germain star showcased his tattooed six-pack in jaw-dropping snaps to promote the brand’s new sustainable underwear range
CEO Julian Dunkerton added: ‘Neymar’s passion for creating positive change through the Instituto Projeto Neymar Jr. aligns with our goals to produce the most sustainable product, whilst protecting our planet and supporting our people in all that we do.
‘Superdry will do the right thing to drive progressive change in our global communities leaving a positive environmental legacy for the future generation, through one of the many exciting initiatives we have planned.’
It was revealed in August that Neymar has decided to end his £78.6million partnership with Nike after 15 years.
Big money! This collaboration comes after Neymar, the most expensive footballer in the world, parted ways with his sponsor Nike in August, after 15 years of being represented by the brand
The striker’s contract with the sportswear company ended on Monday, August 31, as reported by Brazilian outlet Diario do Peixe, with the pair unable to agree how much he would be paid for a renewal.
Nike have sponsored the Brazilian since he was 13 years old, long before he became a professional. During his rise to stardom at Santos, they even supplied sports equipment for the club.
Neymar’s switch of allegiances could be bad news for Paris Saint-Germain with Nike the club’s kit supplier.
Important: The partnership with Superdry marks a milestone for the brand in their mission to promote the message of sustainable fashion
The French side had an increase in their contract after signing the megastar, receiving €70m (£62m) as a result of his world record transfer from Barcelona.
Neymar renewed his Nike contract after winning the Copa Libertadores in 2011 and the deal, worth a huge £78.6m, was reportedly set to end in 2022.
As well as PSG, Nike supply the kits of Chelsea, Barcelona, Inter Milan, Tottenham and recently gained Premier League champions Liverpool.
They also sponsor some of the biggest stars in sport including Virgil van Dijk, Raheem Sterling, LeBron James, Serena Williams and Tiger Woods.