The “Mbappé effect” is real, as sales of Kylian Mbappé’s No. 9 jersey have soared since his transfer to Real Madrid.
It appears that the “Mbappé effect” is not only making waves on the field but also behind the scenes. Since the Paris Saint-Germain star joined Real Madrid, there has been a significant demand for his jersey shirt.
Kylian Mbappé’s arrival at Real Madrid has led to an extraordinary demand for his Madrid No. 9 jersey shirt. According to El Chiringuito, within just a day of his jersey’s release, the French footballer’s jersey sales have skyrocketed by an impressive 450%, far surpassing those of Bellingham’s. Furthermore, the club’s online store has enjoyed significant financial gains, with Mbappé’s jersey alone bringing in an impressive profit of €800,000.
Real Madrid finds it hard to meet the demand
According to Marca, the demand for Mbappé’s RMA jersey has been unprecedented, with sales reaching record levels. His No. 9 shirt is selling at a remarkable rate, outpacing the sales of recent players, including Jude Bellingham. This overwhelming demand even caused delivery delays and fans eager to purchase Mbappé jerseys may face delays of up to six weeks, according to ESPN.
As per Madrid Universal, when testing the store’s processing times for players’ shirts such as Dani Carvajal, Rodrygo, and Bellingham, it was evident that the wait was comparably shorter. Los Blancos is asking fans for patience as they manage the high volume of the Mbappé kit advising that delivery times may be extended by an additional four to six weeks due to the overwhelming demand. In general, personalized items usually take an extra three to four business days to process before shipping. This big demand for his jerseys which has far exceeded Real Madrid’s expectations shows the “Mbappé effect” in the world.
The excitement surrounding Mbappé’s transfer has captivated fans, making his jersey a top seller. This volume in sales highlights his global popularity and the high expectations placed on his performance at Real Madrid, marking a significant moment in the club’s history.