According to Real Madrid’s trusted newspapers Marca as well as AS Diario, Los Blancos is about to announce a sponsorship contract from an American multinational technology company specializing in manufacturing products such as desktop computers, laptops, etc. laptops, printers and 3D printers. Thus, sponsor HP will appear on the left arm of the Santiago Bernabeu team’s jersey, while the main sponsor on the front is still Fly Emirates airline.
This is also the first time in the history of the Royal Spanish team to have two sponsors on the shirt. Although this is a new thing for Real Madrid, this is normal for other teams when there are usually 2 or more sponsors printed on the shirt, besides the main sponsor printed on the front of the shirt, other sponsors are printed on the shirt. The second sponsor can be printed on the arm or on the back of the shirt. This is intended to help increase the value of the club when receiving sponsorship money, while the brand will also be more widely recognized.
Initially, there was information that HP would sponsor Real Madrid 70 million Euros/year. However, many sources believe that this number of 70 million will be spread over 5 years, equivalent to 13-14 million/year. If that is true, this number is still quite modest compared to two giant sponsors for Los Blancos, Adidas (117 million Euros) and Fly Emirates (70 million Euros).
Thus, the trailer video that Real Madrid’s official personal page published on social platforms is an announcement about the upcoming announcement of a contract with an American technology company, not another player. There have been many speculations that the recent video was announcing Kylian Mbappe’s contract. The winter market in Europe has ended and the Spanish Royal team has from the beginning maintained the stance of not adding any more players.