A new brand ambassador for Pepsi MAX has been introduced: Vini Jr., a player who has been around for a long time and is currently the proud owner of the UEFA Champions League trophy.
This announcement arrives at the same time as Pepsi launches a new apparel collection by Art of Football, a brand deeply rooted in football culture. Vini Jr. adds his own flair and energy to the campaign for the new Pepsi X AoF capsule, which marks the start of an exciting collaboration with Pepsi MAX.
It is impossible to deny that Vini Jr. is one of the most intriguing football prospects, what with his selection as Real Madrid’s Young Player of the Season and his goal in the UEFA Champions League Final, which gave Real Madrid their fourteenth trophy in the competition.
Pepsi MAX refers to the Brazilian striker as “Generation Thirsty” since he went from a toddler playing in the slums of Rio de Janeiro to the bright lights of Madrid’s Santiago Bernabéu stadium. As with Vini Jr., whose drive, enthusiasm, and perseverance have brought him fame on a global scale, this is a group of energetic, potential-filled people.
Vini Jr.’s debut commercial for Pepsi MAX showcases his distinctive flair and admiration for design, showcasing his global influence in and out of the game. The ads showcase the one-of-a-kind garments from the latest Pepsi X AoF collection, which includes a modern take on a famous uniform from the company’s golden age.
You can see the collection’s co-branding on a bucket hat, a sling bag, and a tote. The backdrop is completed with a modern take on the iconic Pepsi football shirt from the early 2000s, which football aficionados may have seen in the most recent ‘Nutmeg Royale’ commercial.
