Puma and soccer star Neymar Jr. have teamed up to release a flashy “Creativity Collection” of shoes and apparel. The collection includes the Future Z 1.1 Creativity football boot, which Neymar helped launch, as well as clothing and training gear. With vibrant colors and innovative designs, the collection pays homage to the most exciting players in football.
The standout item in the collection is the Future Z 1.1 football boot, which celebrates the game’s most creative players. The boots feature new shades of neon blue and pink with accents of black, reminiscent of the standout players who wear them. The heel of the boot showcases the pink and blue colors dispersing in stripes that resemble spray paint, adding a playful touch. Campaign imagery showcases the cleats alongside spray paint cans humorously decorated with Neymar Jr.’s initials. The Puma logo is visible on the toe of the cleat, while the word “FUTURE” is boldly spelled out across the medial walls in white.
Matching apparel, including leisure tees, sweatshirts, sweatpants, and lounge shorts, is available in black, white, or gray shades. Each piece features the blue and pink colors and “NJ” branding. Training gear, such as shorts and a jersey, is also available, featuring a more graphic design incorporating the neon blues and pinks seen on the Future Z 1.1.