In Chapter 4 of the “Never Still” image campaign, the three worldwide ambassadors of the German luxury luggage company Rimowa were formally announced.
Rimowa’s latest advertisement pictures in the “Never Still” campaign disseminate the notion of encouraging an adventurous spirit in everyone. Gia footballer Kylian Mbappe is one of three brand ambassadors in this campaign.
“When traveling, you see life appear in many different shapes and learn many things. I met wonderful people that I never thought I would meet in my life,” Mbappe shared about his thoughts. meaning after “traveling” trips.
With a record of 7 Formula 1 championship wins, equal to the legendary Michael Schumacher, Lewis Hamilton is currently one of the most famous drivers in F1 history. He is the second face to appear in this Rimowa campaign.
“During my career, I have traveled all over the world. Those experiences have helped shape me both on and off the track,” said Lewis Hamilton.
Rosé (Blackpink) is the only Asian representative in Rimowa’s “Never Still” campaign this time. Recently, she officially became the brand’s global ambassador.
“Travelling helps me have a more comprehensive view of the meaning of home. When ‘traveling’ becomes an essential part of life, I realize ‘home’ has become a corner of my soul instead because of geographical coordinates,” Rosé shared.
Each face in this commercial campaign has a distinct inspirational story, symbolizing people that love to travel and want to learn while doing so.Hans Zimmer’s background soundtrack serves as a backdrop for the personal footage.
He wrote the popular songs for the blockbuster film series Man of Steel, Interstellar, Dune… Zimmer expertly presented the tidy, well-groomed “German industry” in four movies, including “Purposeful journeys towards progress” (Adventure to Learn) and three personal videos for the representative faces.
The lovely photographs evoke foreign locations and the desire to learn on each journey, as well as peaceful contemplation.Each person’s journey connects with a variety of viewpoints, showing the significance of the subject “No one builds a legacy by standing still.”